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ARAVIND
09901366442 – 09902787224
Public
Administration
1. Discuss history and development of PR
in India.
2. What is the importance of public
opinion to PR.? How can public opinion be influenced by a PR pracioner?
3. Write short notes on:
(a)
mass media (b) house journals (c) press
conference (d) news letter (e) exhibitions.
4. Discuss PR programmes and campaigns.
5. Explain the latest trends in Pr.
6. PR is the art of making a company liked
and respected by the employees and customers’’ - Discuss.
7. How would you prepare the House Journal
for a Joint Stock Company?
8. Discuss the structure and functions of
a PR Department in Government.
9. Discuss the functions of pr counseling
and mass media.
10. State the ethics of public relations.
Public Relation
Management
1. What measures would you take if you
were the PR of BSNL
2. What according to you was the outcome
of the solution taken by PR of BSNL?
1. Explain in detail the management’s
point of view and PR’s point of view on the accidental death of woman worker?
2. What would have been the situation if
neepco didn’t face the press?
1. What is public relations? How is it a two-way
communications process?
2. “Style has many meanings in
journalism.” Discuss.
3. Discuss the duties and responsibilities
of a reporter.
4. Discuss the various features of
pictorial journalism.
5. Discuss Media Relation. Explain why it
is so important for public relations.
6. Discuss the role of new information
technology media in public relations.
Purchase Management
1. Many outsourcing decisions involve the
concept of a core competency. Define
what is meant by this term. Discuss if
film technology is truly a core competency of Santek.
2. Develop a process that would guide
firms through the insourcing/outsourcing process. Create a process that is robust enough to use
across a variety of product/service applications.
3 A major challenge with an
insourcing/outsourcing analysis involves gathering reliable data. Discuss the various groups that should be
involved when conducting an insourcing/outsourcing analysis. What information can each of these groups
provide?
4. Do you think hardware suppliers are
candidates for alliances or partnerships with Santek? Why?
5. Partnerships and alliances are special
forms of supplier-buyer relationships.
First, define the concept of partnerships and alliances. Second, identify when a firm should pursue a
partnership or alliance with selected suppliers. Use the portfolio segmentation tool to assist
with your answer.
6. Develop a process that firms can use
when identifying and developing supply chain alliances.
1. What should Bryan do about the clock?
2. What does the Institute of Supply
Management (formerly the NAPM) code of ethics say about accepting supplier
favors and gifts?
3. Why do you think the supplier sent the
clock to Bryan’s home and addressed it to his wife?
4. Does the mere act of sending the clock to
Bryan mean that Mr. McEnroe is an unethical
Salesperson?
1. What is global sourcing? Are there different levels of global
sourcing?
2. What are some of the differences,
including cultural differences, between VCI and Ellison? Can these differences affect the success of
the company’s global sourcing projects?
3. Why is this company pursuing integrated
global sourcing? Describe the global
process that VCI/Ellison has implemented.
4. The assessment of worldwide suppliers
creates an extensive workload. Discuss
how VCI/Ellison supports the analysis requirements faced by each global
sourcing team.
5. Discuss the concept of a “wave.” Why does executive management want each
global sourcing project to last six months and move through a lock-step series
of steps?
1. Discuss what the following statement
means: ‘It can take years for a buyer/seller partnership to begin delivering
results.’
2. Discuss the advantages of having
point-to-point contact (Exhibit 1) between functional groups at different
companies. Are there any disadvantages
to this approach?
3. What role does trust play in the
relationship between Whirlpool Corporation and Inland Steel? Provide examples from the case that
illustrate trust within this relationship.
4. Why is it important to have a strategic
fit between the companies involved in a buyer/seller alliance or partnership?
5. When formulating its purchasing
strategy, what other strategy alternatives besides an alliance with another
company could Whirlpool Corporation have pursued?
1. Gaining team member commitment is
critical to team success. Discuss how
this unit can use its employee performance evaluation and reward system can
encourage members to support cross-functional project teams. Be sure to provide examples of the kinds of
rewards available to team members.
2. Goal setting is also important to team
success. Discuss how organizations and
teams should establish goals, and why having team goals is important.
3. Research has demonstrated a strong link
between effective team leadership and cross-functional team success. Describe the characteristics of an effective
team leader. Next, describe the
responsibilities and requirements of cross-functional team leaders.
4. Identify the kinds of resources, in
general, that cross-functional sourcing teams should be provided to be successful. (Note: A specific team could differ in its
needs compared to other teams)
5. Identify the types of training that
team members at Engineered Materials will likely require before they can
effectively support team interaction and activities.
ARAVIND
09901366442 – 09902787224
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