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Managerial
Economics
1. What are the factors responsible for
this excess demand for electricity?
2. The demand supply gap is reformed by
the government intervention. Explain this phenomenon
by a demand supply model.
3. What do you think will happen to the
price of electricity?
1. Identify the most important factors of
production in case of automobile industry. Also attempt
to explain the relative significance
of each of these factors.
2. What more information would you like to
obtain in order to draw a production function for
Maruti Udyog? Explain with logic.
3. Automobile industry is a good example
of capital augmenting technical progress. Discuss.
1. Do you think cement industry in India
presents a good explanation of oligopoly? Which
characteristics of oligopoly do
you find in the above case?
2. How has decontrolling of cement prices
helped the growth of this industry?
3. Do you see possibilities of cartel or
implicit collusion in the above case? How?
1. Which factors, according to you, are
prompting organizations to adopt a package instead of
traditional salary?
2. Do you think package compensation is
more suitable in modern globalised business? Can you
draw some lessons from marginal
productivity theory?
3. Do you think that the case supports the
efficiency wage theory or bargaining theory? Give
arguments in support of your logic.
1.
What
are the major factors contributing to inflation in India in the recent past?
How have they changed since 1991-92?
2.
What
measures do you suggest should be taken up by government of India to handle
inflationary pressure?
3.
Evaluate
the suggestion of revaluating Indian rupee against dollars to control
inflation.
MARKETING MANAGEMENT
1. Discuss the role advertising plays in
increasing brand awareness and brand loyalty among consumers, especially for
products that have very subtle differentiable attributes. In the above context,
examine the impact Absolut advertisements had on its target audience. Do you
think the advertisements fulfilled their purpose?
2. ‘The Absolut advertising campaign is
successful because it is contemporary.’ How did TBWA maintain the ‘freshness’
of the Absolut campaign? Discuss with respect to the brand’s association with
different media: art, fashion, technology and music.
3. Even though Absolut ads have been
depicted in different media, the central theme of the campaign has remained
unchanged (the bottle and the two-word slogan) over the years. In light of the
above statement, do you think that the campaign will manage to hold sway or
lose in impact in the near future? Give reasons to support your arguments.
1. Analyse Tesco’s Clubcards scheme in
depth and comment on the various customer segmentation models the company
developed after studying the data gathered.
2. How did Tesco use the information
collected to modify its marketing strategies? What sort of benefits was the
company able to derive as a result of such modifications?
3. What measures did Tesco adopt to
support the CRM initiatives on the operational and strategic front? Is it
enough for a company to implement loyalty card schemes (and CRM tools in
general) in isolation? Why?
1. How has Pret a Manger positioned its
brand?
2. Explain how the different elements of
the services marketing mix support and contribute to the positioning of Pret a
Manger.
1. Explain how you will methodically go
about compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
2. Develop a 10-question questionnaire for
the purpose of making a survey
1.
What
have been the key success factors for Disney?
2. Where is Disney vulnerable? What should
it watch out for?
3. What recommendations would you make to
their senior marketing executives going forward? What should it be sure to do
with its marketing?
MARKETING MANAGEMENT
1. Discuss the micro and macro forces that
are affecting the music industry.
2. Based on this analysis, what strategic
options would you recommend for both music publishers
and music retailers in the current
marketing environment?
3. Discuss the advantages and
disadvantages associated with online distribution from a music
label’s perspective.
1. Explain how you will methodically go
about compiling the requested information covered in
the seven questions for
management. Include in your explanation an estimate of the expense
involved in obtaining the
information.
2.
Develop
a 10-question questionnaire for the purpose of making a survey.
1.
Describe
the consumer behavior differences among laundry products’ customers in
Brazil.
What market segments exists?
2. Should Unilever bring out a new brand
or use one of its existing brands to target the north-
eastern Brazilian market?
3. How should the brand be positioned in
the marketplace and within the Unilever family of M
brands?
1.
How
does Ryanair’s pricing strategy account for its successful performance to date?
Would you suggest any changes to Ryanair’ pricing approach? Why/why not?
2. Is the ‘no-fares’ strategy a useful
approach for Ryanair in the short term? In the long term?
3. Do the issues facing Ryanair threaten
its low-fares model?
1. Why did LEGO encounter serious economic
difficulties in the late 1990s?
2. Conduct a SWOT analysis of LEGO and
identify the company’s main sources of advantage.
3. Critically evaluate the LEGO turnaround
strategy.
MARKETING MANAGEMENT
(1)Why is
the grey market so attractive to business?
(2)Identify the
influences on the purchasing behavior of the over-50s consumer.
(3)Discuss
the challenges involved in targeting the grey market
Explain how you will
methodically go about compiling the requested information covered in the seven questions
for management. Include in your explanation an estimate of the expense involved
in obtaining the information’s
Develop a
10-question questionnaire for the purpose of making a survey.
This case was written by
Jens-Mogens Holm, professor for marketing at European school of business,
Reutlingen University and president of Europaische Fernhochschule Hamburg. The
material was drawn from publicly available sources. The case study, however, is
completely fictitious.
(1)Describe the consumer
behavior differences among laundry products’ customers in Brazil. What market segments exist?
(2)Should Unilever bring
out a new brand or use one of its existing brands to target the north eastern
Brazilian market?
(3)How should the brand
be positioned in the marketplace and within the Unilever family of brands?
(4)What marketing mix
should be employed to build the brand in the market?
Q : 1. (a) Discuss the
factors affecting the consumer buying behavior in Indian
context.
Or
(b) Explain CRM with suitable
examples. Why is it important in modern day
business context? Discuss.
Q : 2.(a) What are the
key strategic issues faced by traditional "bricks-and mortar"
retailer such as Wal-Mart, Big
Bazaar and Reliance fresh when
they go online to sell products?
Discuss in detail.
Or
(b) Explain Marketing research process
in detail with suitable examples.
ARAVIND
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